Logos: The 7 Types

What is a Logo?

The logo is the first thing that the customers see and make an impression about, you surely want them to get it the right way. It is a graphic mark, symbol, or stylized name used to identify a company, organization, product, or brand. It varies from the product to product and here are the 7 types of Logo, that has been sorted with the help of amazing Graphic Designers which you need to know, to make a clear vision about your product relativity to the logo.

Types Of Logos:

1. Monogram Logos:

Monogram logos or letter marks are logos that consist of letters. They are usually brand initials. IBM, CNN, HP, HBO are some of the examples. You may see the same pattern.  They’re the initialisms of famous businesses with the trademark of monogram logos to represent their organizations. A lettermark is a typography-based logo that is comprised of initials of business or rather than using the whole name to denote, they use few letters to describe the whole business. It is very simple and decent. The font size and styling matters a lot. NASA versus the National Aeronautics and Space Administration, here you may notice the difference easily between the decency and simplicity to make up a logo.

2. Wordmarks:

A Wordmark or Logotype is a font-based logo that focuses on a business’s name alone. Just like Coca-Cola, the only wordmark is representing the whole organization which is leading names in soft drinks round the world.  Wordmark logos work really well when a company has a distinct name. Google’s logo is a meticulous example. The name itself represents, it is catchy and memorable. It is a very keen decision to take when combined with strong typography, the logo must help create strong brand recognition. You must want your business to be recognized and remembered, so use the font which creates a long-lasting impression on the user’s mind. If the font is designed in a smarter way then it will surely make your brand stickier and reliable.

3. Pictorial Mark:

A pictorial mark is also known as a brand mark or logo symbol. It is an icon and graphics-based logo. The image or the graphics must be made in a way that comes to mind in a blink just like the iconic Apple logo and twitter bird and even Instagram camera. Their logos are emblematic and these companies are way established so everyone can recognize it only with the logo. A true brand mark is only an image. The biggest thing to consider when deciding to go with a pictorial mark is what image to choose so it should stay memorable to everyone who sees it. This will stick with your company and its entire existence. World Wide Fund for Nature with its designed panda is another amazing example of the pictorial logo.

4. Abstract Logo Mark:

Abstract Logo Mark is an abstract geometric form that represents your business. An abstract mark is a specific type of pictorial logo. Pepsi and Adidas are amazing examples of Abstract Logo Mark. Abstract marks work really well because they portray your brand into a single image. Abstract logos allow you to create something truly unique to represent your brand. With the help of Abstract Logo, you are able to convey what your company does symbolically.

5. Mascots:

Mascot logos are one of the most impressive logos ever. Mascot logos are logos that involve an illustrated character. It is usually colorful and cartoonish. It is an amazing way to create your brand in a remarkable style. A mascot is simply an illustrated character that represents your company. KFC is an amazing example to show how illustration can become an important part, you may get them as a Brand Ambassador of your company. It is a kind of audience gaining for your brand.

6. The Combination Mark:

A combination mark is a logo comprised of a combined wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-side, stacked on top of each other, or integrated together to create an image. A well-known combination mark logo is evergreen Doritos and Burger King because a name is associated with the image. With a combination mark, people will also begin to associate your name with your pictorial mark or mascot right away. It is a kind of forever impression on the viewer’s mind.

7. The Emblem:

The Emblem logo mostly has a traditional appearance which creates a striking effect. It is a logo that consists of font inside a symbol or an icon mostly resembling badges, seals, and crests. Famous and well known Starbucks is one of the examples of emblem logos. But remember, these logos are not easy to replicate across all branding.