What is Typography?
Fonts always speak louder than words and typography is one of the branches, Typography is the art of arranging type to make written language legible, readable and appealing when displayed. It is another technique that asks to get yourself skilled in this field. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjustment of letters. It makes the text and written letters clear, and visually appealing to the reader. The style, appearance, and font bring the text to life.
No matter what either it is a website, or a book, a mobile screen, or a PC screen, we are on the verge of constantly digesting written words, typography is all around us with various graphic designs and its types.
Let’s jump into the study of why Typography is playing a vital role nowadays.
5 Reasons Why Typography Is Important:
1. Communication Medium:
A website can be about anything, either a business or a service provider. Whenever you visit a website, you get to know the main purpose of it and it happens due to the use of typography. Arrangement of the content, color, font, style, length, and other minute details provide a way of communication between the visitor and the website owner which helps to increase the traffic to your website.
2. Attention Of Audience Is Sought:
It is not easy to seek the audience’s attention when the competition in the market is 100 times more than ever before. Creativity is the key to attract the readers using typography. Typography can make the whole text look better and attractive at first. The correct approach might be the use of some attractive graphics. Eye-catching typography can create a huge difference between someone staying on your website for one minute or half an hour. Typography plays a huge role in making your website visually stimulating and memorable.
3. Builds Recognition:
The repeated pattern and font of your website show the brand recognition and the targeted audience trust your brand. People always remember the fonts presenting the visuals. A keynote to keep in mind is that unique, consistent typography always helps to establish a strong user following, build trust in the audience, and take your brand to the height of success. Typography helps your content to gain the company’s presence as well and makes up a large percentage of your brand’s visual identity.
4. Reflects Professionalism:
The more clear the typography, the more it will reflect the professionalism of your website. The correct addition of typography in a design project shows how proper your profession suits you. Appropriate use of text font and size gains the trust and loyalty of the audience. It is also helpful for the marketing strategy of your product. The professional approach of design includes typography at its core. Typography defines the importance of the content you provide and the customer feels secure regarding the information they perceive via your website.
5. Reader’s Attraction And Harmony:
The most basic choice in typography which must be unique and attractive depends on the choice of selecting the font. The font should be as clean, simple, and clear as possible. It must not look crummy or small. The attractive font is always a key to presentation. The fonts add value to your text. It helps readers to perceive information from the text which is visible and understandable. The correct choice of color, font, and text size can prove to be vital for attracting your target audience. The same pattern throughout your typography creates harmony as well which is the leading feature in typography design. The harmonic design provides an artistic effect to your website.